Several design elements from previous models crop up in the design of the Mr Porter × Bamford Watch Department × Zenith El Primero Revival A384 Edge of Space Limited Edition, including a tachymeter lifted from a 1984/86 El Primero, and subdials derived from the caliber 146-HP from 1970. This watch is a veritable “who’s who” of Zenith’s history. The result is supremely modern and unique.” In short, I want one.įiona Firth, Buying Director for Mr Porter, says, “Following on from the success of last year’s ‘Solar Blue’ Limited Edition, we are excited to launch our next exclusive collaboration with Zenith and Bamford Watch Department - the ‘Edge of Space,’ which takes inspiration from Zenith’s archive and weaves iconic elements into the El Primero A384. And while this doesn’t look like any A384 I’ve ever seen before, it comes off looking stark, futuristic, utilitarian, and brutally self-confident. This model, which brings the trio together, could probably look like anything and still sell, such is its cross-appeal. Bamford’s unique position as LVMH’s go-to customizer seems set for the long haul. The revival of the A384 to celebrate the 50th anniversary of the El Primero movement was inspired, and last year’s partnership with Mr Porter was a clear winner amongst fans of the vendor. This model and this partnership came at the perfect time to bring together a lot of the threads of LVMH’s disruptive 2019 strategy. The Edge of Space Limited Edition is one of the grittiest pieces ever produced by the brand (quite literally), thanks to its rough, bead-blasted exterior and solemn gray/blue dial. This year, this dynamic triumvirate is sticking to the celestial theme with the new Mr Porter × Bamford Watch Department × Zenith El Primero Revival A384 Edge of Space Limited-Edition watch. What happens when you bring together one of the world’s premier fashion retailers, one of the world’s finest customizers, and one of the world’s most esteemed watchmakers? As much as that sounds like the opening to a rude joke, it’s a serious question to which we first saw an answer last year when Mr Porter, Bamford Watch Department, and Zenith collaborated to create the Zenith Solar Blue.
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